{"id":517,"date":"2014-06-03T19:50:14","date_gmt":"2014-06-03T19:50:14","guid":{"rendered":"http:\/\/blog.nowinstore.com\/?p=517"},"modified":"2017-01-21T14:31:49","modified_gmt":"2017-01-21T14:31:49","slug":"do-you-have-a-multi-channel-marketing-strategy","status":"publish","type":"post","link":"http:\/\/54.82.220.44\/blog\/do-you-have-a-multi-channel-marketing-strategy\/","title":{"rendered":"Do you have a multi-channel marketing strategy?"},"content":{"rendered":"
\"catalog_blog\"<\/a><\/section>\n

The best online sellers all have one thing in common. They work to get exposure beyond the storefront. One simple way to get noticed is to execute a multi-channel marketing strategy using a catalog at its core.<\/p>\n

There are four distinct ways to do this:<\/p>\n

Online Expansion<\/b>: having a digital catalog will allow you to share your products across different platforms. You can share the catalog url on your Facebook page, tweet it out to your Twitter followers, link to it on forums and groups, or attach it in emails as a pdf.<\/p>\n

When an interested buyer opens up the catalog and clicks on your product they\u2019ll be redirected to the product on your Storenvy store.<\/p>\n

Here\u2019s an example catalog of a\u00a0 Storenvy user,<\/i>Norvine<\/i><\/p>\n

\"Norvine<\/a><\/p>\n

A digital catalog opens up the number of other online channels you can sell on.<\/p>\n

Data:<\/b> A digital catalog also allows you to track which products people are clicking. This information becomes useful as you refine your business to understand which products do and do not appeal to your audience. For example, suppose a product is being clicked but there are no conversions (i.e. no one\u2019s buying it). This hints at something \u2013 there\u2019s initial interest and then it\u2019s gone. What\u2019s going on? Finding the answers to these sort of questions will take your business to the next level, yet the data is what allows you to ask the right questions<\/i> in the first place.<\/p>\n

Offline Expansion<\/b>: you also have the option to print out copies of your digital catalog. Mail the printed copies with your current orders. Clients will keep these around the house, share with friends, and potentially order from them in the future. This simple change can dramatically boost sales. In a study conducted<\/a> by the Direct Marketing Association<\/i>, they found that 31% of shoppers have a retailer\u2019s catalog with them when they make a purchase online.<\/p>\n

Printed catalogs are a major asset to a comprehensive marketing strategy.<\/i><\/p>\n

\"catalog-example-1\"<\/a><\/p>\n

Impact<\/b>: having a beautiful catalog leaves a strong message; it becomes an extension of your brand. If you\u2019re selling at a fair, having a catalog with the rest of your collection allows customers to peruse through a stunning catalog and connect with your brand on an intrinsic level. In the same study<\/a>, researchers found that 86% of shoppers bought an item after first <\/i>seeing it in a catalog. Your products become memorable, independent of your online store.<\/p>\n

Wholesale<\/b>: You should consider having a printed catalog on you at all times. If you\u2019ve been selling online one of the best ways to expand is reaching out to retail buyers. If you walk by a boutique that seems to be a good fit, walk in and introduce yourself. When you meet the owner in person, you\u2019ll look far more professional and leave a great first impression with a polished catalog.<\/p>\n

\"Catalog<\/a>
\nSo\u2026.how do you create a product catalog?<\/b><\/p>\n