{"id":2753,"date":"2017-07-21T19:32:33","date_gmt":"2017-07-21T19:32:33","guid":{"rendered":"https:\/\/www.nowinstore.com\/blog\/?p=2753"},"modified":"2017-07-22T13:39:48","modified_gmt":"2017-07-22T13:39:48","slug":"printing-catalogs","status":"publish","type":"post","link":"http:\/\/54.82.220.44\/blog\/printing-catalogs\/","title":{"rendered":"Everything You Need to Know about Printing Catalogs"},"content":{"rendered":"

It is an open secret that catalogs can be very effective ways to sell things to your customers \u2013 whatever \u201cthings\u2019 might imply in your case.<\/span><\/p>\n

If you are a business owner and are searching for a good avenue to promote your offering, try using a product catalog sometime. This is a very effective marketing tool, and unless you are a large company that needs to ferry models to far-flung locations for photo shoots, one that is relatively inexpensive too.<\/span><\/p>\n

The big issue seems to be how to create compelling catalogs that sell; how to get those products or services onto the shiny pages of a new catalog. It is a question we get too often from our customers, and understandably so because the design and layout of your catalog has a direct bearing on your sales.<\/span><\/p>\n

If this is something that has kept you up at night, it is time to cast your worries aside, sheathe your pitchforks and extinguish your torches. This guide aims to walk you through the basics of printing catalogs.<\/span><\/p>\n

First things first\u2026<\/span><\/p>\n

What is a Catalog?<\/b><\/span><\/h2>\n

The meaning of a catalog will differ depending on whom you ask because what some may call a catalog, others may refer to as a brochure.<\/span><\/p>\n

At its most basic though, a catalog is a complete lineup of the products or services a business offers, often in systematic order, complete with images and descriptive details. You will often find the name used interchangeably with line sheets, but a line sheet is basically a dumbed-down version of a catalog.<\/span><\/p>\n

For the sake of clarity, it\u2019s also good to point out that it differs from a brochure in the sense that a brochure contains information about the company, with the mention of a few selected products or services. Like a pamphlet.<\/span><\/p>\n

Designing your Catalog<\/b><\/span><\/h2>\n

A well designed catalog or line sheet is all about smart layouts, dazzling images, gorgeous design and an organization that comes across as spick-and-span.<\/span><\/p>\n

These are the building blocks of a good catalog which may sometimes be determined by the industry you are in, each different from the other.<\/span><\/p>\n

For example, the layout of a jewelry store\u2019s catalog will look different from an apparel business\u2019 or medical supplies\u2019. Let this be foremost on your mind before you dive right in, for in this world, one size does not fit all.<\/span><\/p>\n

Tailor your catalog or line sheet to appeal to your target customer because its performance will be directly tied to how well it sells.<\/span><\/p>\n

If your target demographic comprises a young audience, the catalog needs to be drastically different from one meant for an older clientele. If you target multiple audiences, then it might be a good idea to make multiple designs to appeal to the different styles and desires.<\/span><\/p>\n

Size and Format<\/b><\/span><\/h2>\n

One of the first decisions you need to make when designing a catalog regards the size and number of pages it will feature.<\/span><\/p>\n

Normally created on a PDF layout, you need to format the PDF in such a way as it is large enough to showcase all your products, while drawing attention to the most important offerings.<\/span><\/p>\n

Here are some standard catalog printing sizes that should serve as a basic guide (size in inches):<\/span><\/p>\n