{"id":1967,"date":"2015-02-20T16:52:40","date_gmt":"2015-02-20T16:52:40","guid":{"rendered":"http:\/\/blog.nowinstore.com\/?p=1967"},"modified":"2017-07-20T14:45:45","modified_gmt":"2017-07-20T14:45:45","slug":"j-c-penney-finds-that-print-catalogs-drive-more-sales","status":"publish","type":"post","link":"http:\/\/54.82.220.44\/blog\/j-c-penney-finds-that-print-catalogs-drive-more-sales\/","title":{"rendered":"J.C. Penney finds that print catalogs drive more sales"},"content":{"rendered":"

After a 5 year hiatus, J.C. Penney, returns to catalogs. Their analysts found that print catalogs drive more internet sales. Essentially, shoppers like to purchase online, but they prefer to browse\u00a0offline<\/i>.<\/p>\n

The move highlights the importance of catalogs. Catalogs share a fuller narrative about your brand because they articulate the breadth of the product line better than your online store or online ads.\u00a0Click here to read the entire article.<\/a><\/p>\n

Catalogs work,\u00a0what are you doing about it?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

After a 5 year hiatus, J.C. Penney, returns to catalogs. Their analysts found that print catalogs drive more internet sales. Essentially, shoppers like to purchase…<\/p>\n","protected":false},"author":7,"featured_media":2732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[1,43],"tags":[],"class_list":["post-1967","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general","category-shopifytips"],"_links":{"self":[{"href":"http:\/\/54.82.220.44\/blog\/wp-json\/wp\/v2\/posts\/1967","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/54.82.220.44\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/54.82.220.44\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/54.82.220.44\/blog\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"http:\/\/54.82.220.44\/blog\/wp-json\/wp\/v2\/comments?post=1967"}],"version-history":[{"count":6,"href":"http:\/\/54.82.220.44\/blog\/wp-json\/wp\/v2\/posts\/1967\/revisions"}],"predecessor-version":[{"id":2733,"href":"http:\/\/54.82.220.44\/blog\/wp-json\/wp\/v2\/posts\/1967\/revisions\/2733"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/54.82.220.44\/blog\/wp-json\/wp\/v2\/media\/2732"}],"wp:attachment":[{"href":"http:\/\/54.82.220.44\/blog\/wp-json\/wp\/v2\/media?parent=1967"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/54.82.220.44\/blog\/wp-json\/wp\/v2\/categories?post=1967"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/54.82.220.44\/blog\/wp-json\/wp\/v2\/tags?post=1967"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}