![\"pintest](\"http:\/\/blog.nowinstore.com\/wp-content\/uploads\/2014\/02\/pintest-article.png\")
<\/p>\n<\/p>\n
Often we see retailers searching for ways to get their products noticed through advertising and social media. They\u2019ve done the Facebook page and they\u2019ve become well versed in the twittersphere. Yet a common denominator that has arisen is the lack of Pinterest use.<\/p>\n
Pinterest is an ever-increasing social media platform that both consumers and brands have begun to utilize to familiarize themselves with the latest trends and to connect with an ever-increasing amount of users. Since it\u2019s March 2010 inception, businesses have learned to cleverly utilize this new concept of \u2018pinning\u2019 to increase their brand awareness and popularity. Through Pinterest, both large and small businesses are able to identify popular trends and target an entirely new market.\u00a0 Being able to identify these trends allows you to use this market knowledge to your advantage by catering advertising and new products towards surefire opportunities. Thus drawing in a more broad customer base, which spills out to your other brand items, all which culminates in an increase for your overall sales! What\u2019s great is that this strategy is simple and effective. More followers, more exposure to consumers interested in what you are creating, By using Pinterest, you as a seller are able to grab hold of popular trends prior to your competition and who doesn\u2019t love to get an upper hand!<\/p>\n
Now that you\u2019ve decided that you\u2019re ready to add to your social media outreach to connect with your customers and prospective customers in a new and innovative way, here\u2019s 10 tips that will assist you in getting started!<\/p>\n
1.\u00a0Create your Pinterest business account<\/strong><\/p>\n Pinterest recently created the option of creating a Business account, whereas previously this was not the case. If you have a personal account already setup as your business account, they offer the ability to convert it to a business account.<\/p>\n If you are a new user this process is as straightforward as can be, simply sign up on the\u00a0Pinterest Business Section and fill in all necessary details and join!<\/p>\n 2.\u00a0Customize your profile<\/strong><\/p>\n On your business account, be sure to verify your account, which allows users to know that the account is directly related to your<\/i> business! This way you are able to utilize all the analytics that Pinterest provides.<\/p>\n Make sure to detail your profile with images, descriptions and overview of your brand to establish rapport with your potential customers. Make sure your profile images are at 160 x 165 pixels, which is where the images will look their best on Pinterest.<\/p>\n 3.\u00a0Pinnable images<\/strong><\/p>\n The majority of traffic from Pinterest will be through other users \u2018pinning\u2019 your items.<\/p>\n It works like this:<\/p>\n 1. User pins image and posts it to their board.<\/p>\n 2. A follower \u00a0re-pins it to theirs – OR – other user while looking under keywords that describe such image finds the pin and re-pin.<\/p>\n 3. More and more users see the pinned image.<\/p>\n 4. Each interested consumer is sent to the original source (your website).<\/p>\n 5. More potential sales due to increased traffic from consumers actively interested in the item(s)!<\/p>\n Be sure to add the \u2018Pin It!\u2018 button to your website to allow this to occur. Here it explains step by step how to complete this process – http:\/\/goo.gl\/L6WvLV<\/a><\/p>\n 4. Keywords<\/span><\/strong><\/p>\n Keywords are key, this is what links your images to certain boards and in turn creates more pins to that image. Make sure you\u2019re concise and precise with your keywords, and make sure that they target all the relevant boards pertaining to your product.<\/p>\n 5. Utilize rich pins!<\/strong><\/p>\n These are an advanced type of pin that ranges from movie, recipe, article, product and place. Each rich pin caters to certain businesses and images. They allow you to enter more precise details about the items that are being pinned, such as prices and item reviews. Here is a guide on how to create rich pins: http:\/\/goo.gl\/xJc54G<\/a><\/p>\n 6. Learn to use analytics<\/strong><\/p>\n Fortunately, Pinterest has an awesome analytics program that allows you to identify which pins are most popular and which ones drive the most traffic to your website. This is key to being able to track trends and find out what people are truly interested in.<\/p>\n 7.\u00a0Don\u2019t just share your photos!<\/strong><\/p>\n To generate increased interest and followers on the boards you\u2019ve established make sure to be pinning not only your products, but images that will cater to your target market. Once again, the more followers enjoying your content, the broader the range of followers you have, the more interest your products will end up receiving.<\/p>\n 8.\u00a0Connect with your followers<\/strong><\/p>\n Customer\u2019s love when companies and or designers interact with them, creating a connection with your customers is vital to creating a positive brand loyalty. To do this use http:\/\/pinterest.com\/source\/domain.com\/<\/a> as a means of identifying, and from there, connect!<\/p>\n 9.\u00a0Motivate your customers to utilize the pin.<\/strong><\/p>\n Make sure your customers know that you\u2019re an active Pinterest user, this encourages users to follow and re-pin your pins, increasing your ability to reach a wider audience.<\/p>\n 10. K.I.S.S.<\/strong><\/p>\n Keep it Simple Stupid! Don\u2019t overcrowd your page with pins that are un-related to your brand and style. Make sure that you are quick and concise with your product descriptions. Overcrowding and bulking up your page leads to an unorganized looking layout, turning off followers and making them un-follow your posts\/boards.<\/p>\n We here at Now In Store hope these tips assist you in promoting your business through proper utilization of the Pinterest platform!<\/p>\n <\/p>\n